Hi, I am Priyanka (Priya)
Senior Product Designer & Researcher
at WoodMackenzie, London
My portfolio covers Product Design, User Research, and Service Design.
I enjoy learning about psychology and sociology, and I bring those ideas into my design process. Understanding how people think, feel, and behave helps me create products that are meaningful, practical, and designed around real human needs.
LazyPay, PayU India | Fintech / Digital Payments
Increase In-App Engagement to Drive Retention and Cross-Selling
Over 66,000 users use LazyPay (PayU Credit) daily for one-click payments on online merchants and repay within 15 days. However, only 10% of users use the in-app repayment feature, while the rest rely on auto-debit.
This low level of in-app engagement limits opportunities to cross-sell additional products, build user trust, and improve long-term retention.
Impact: Change in in-app repayments by 15% in 3 months of launch
Togetherall, London | HealthTech / SaaS
Brought together people with shared interests
Approximately 34,000 users access Togetherall daily and anonymously, but only 25% actively engage.
The low engagement reduces the platform’s ability to support minor mental health needs and makes it difficult to show meaningful activity to subscription providers.
Consequently, the business faces challenges to retain customers which creates a bottleneck for the sales team to renew subscriptions despite the availability of valuable offerings.
Impact: Active engagement increased from 25% to 40%, with the average number of comments doubled, in a group's post.
Togetherall, London | HealthTech / SaaS
Simplify the way to post in Togetherall community
To support the Together All group feature, it was important for us to redesign the way users create posts on the platform, making the experience more intuitive and mobile-friendly.
Approximately 40% of community members found it difficult to start a post, which limited overall engagement.
Impact: Reduced errors during post creation, doubled post creation, and increased content sharing across both mobile and desktop platforms.
OYOLife - Product of OYO Rooms | Hospitality / Online Market Place
Made it easier to find desired OYO-Life property online
Most OYOLife customers use the platform for short-term stays when relocating for study or work. The majority (80%) of traffic comes from the mobile website.
Users find it difficult to relate to and click on properties on the landing page due to a lack of relevant information. Insights show that most users prioritize the property’s location, price, gender preference, occupancy, and basic amenities when making decisions.
Impact: 80% increase in use of search functionality to find desired OYO life property with a simple copy change
OYOLife - Product of OYO Rooms | Hospitality / Online Market Place
Helped customers to paint their future home before booking online
The product detail page has served as the point of purchase from the earliest days of e-commerce. The page helps the user to make a buying decision by providing information about the product.
While designing the product detail page for Oyolife. I have realized It is necessary to customize Oyolife’s product page based on customers' journey and their feedback. Also, keep in mind that 80% of the traffic on the site is driven by SEO.
Impact: Increased user engagement and satisfaction
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