Hello
I am Priyanka Goyal (PG.)
I’m a design nerd who thrives on solving challenges and creating with a data-driven twist. I believe in keeping things simple yet impactful, following a thoughtful design process to deliver meaningful results. Always eager to learn and grow, I welcome feedback as a way to sharpen my skills. As a collaborative team player, I enjoy sharing knowledge to help elevate the success of everyone around me.
PayU - 2020 till 2021
Importance of MVP to learn user behaviour
I worked with the LazyPay team at PayU India, a digital wallet and instant credit platform serving around 4 million daily active users in 2022. As part of the growth team, I focused on improving user retention by designing a reward system MVP within the app. This solution was recognized globally at PayU, and I received multiple awards for creating a design that was both functional and visually strong.
Gamification
An interactive way give rewards on
the app has increased no. of logins
everyday.
Simple game rule
Has led to participations and Increased engagement
20%
Increased in KYC completion
Togetherall - 2021 till 2023
Bringing together individuals with shared interests
Togetherall is a secure, SaaS-based online community where individuals share their challenges to support mental well-being, serving around 20 million users worldwide. As part of the Growth team, I focused on understanding user hesitancy around engagement and worked towards discovering and launching an MVP aimed at boosting user interaction on the platform.
If you want it shorter or more casual, just let me know!
40%
Increase in overall engagement
2 times
Rise in Average no. of comments on a post
90%
Conversions from promo card on the Homepage
Togetherall - 2021 till 2023
A Fresh approach to posting on Togetherall
One of my favorite projects involved boosting user engagement despite limited time and resources. I started by identifying quick-win ideas to drive immediate impact, then focused on improving the post creation flow—choosing a developer-friendly approach that promised high returns in less time. The project was a great success, resulting in higher user satisfaction and meaningful improvements to the platform.
70% Increase
clicks to create a post.
40% increase
in the number of Talkabouts created in the community.
Reduce errors
when creating a post compared to the previous process.
Oyolife - 2019 till 2020
Improving the property search experience on the OYOlife website
OYO is a global online marketplace offering budget hotels and accommodations across 35+ countries. While at OYO, I worked on enhancing the search experience for OYOLife, a product focused on long-term co-living spaces within the OYO Rooms family. Notably, 95% of OYOLife’s users came through SEO on its mobile website, with most being unique visitors or users without active sessions, highlighting the importance of an optimized search experience.
80%
Increase in search option to find
a desired Oyolife property
Rise
Number of pageviews of the property details page.
5%
Increase in the number of leads
generated online
Oyolife - 2020 till 2019
Helping customers to paint their future home in the mind
Building on our previous work improving search on the OYOlife mobile site, we focused on elevating the user experience by providing detailed information to help users visualize and plan their home décor online. At the same time, we aimed to promote and simplify online bookings, empowering users to make confident reservations through the redesigned platform.
10 mins
Due to adequate information users
were spending for time on the page.
5%
Increased in no. of leads to view the property online.
Reduced
The bounce rate from the product
detail page.